Frequently Asked Questions

ClickLimits is a digital marketing agency based in St Albans, Hertfordshire. We help local businesses get found online, generate more leads and grow — through SEO, Google Ads, website design, Google Maps management and link building.

We work with small and medium-sized businesses across St Albans, Hertfordshire and the rest of the UK who want more customers from Google without the fluff.

We're based in St Albans, Hertfordshire. We work with local businesses across St Albans, Harpenden, Watford, Hemel Hempstead and the wider UK.

Our clients are typically trades, professional services, health businesses, retailers and hospitality — basically any local business that wants more customers from Google.

A few things set us apart: no contracts (we earn your business every month), full transparency (you always know exactly what we're doing and why), and we're local so we actually understand your market.

We're also small enough to give every client proper attention — you won't be handed to a junior account manager after onboarding.

Yes — while we're based in St Albans and have a strong track record locally, we work with businesses across the UK. SEO, Google Ads and link building can all be done remotely with no impact on quality.

The easiest way is to book a free 15-minute call We'll find out about your business, where you're at with marketing, and what you're trying to achieve. From there we'll put together a recommendation — no pressure, no pitch, just honest advice.

Honest answer: most clients start seeing meaningful movement within 3–4 months, and significant results by month 6. SEO is not instant — anyone who promises page 1 in 30 days is lying to you.

That said, local SEO for a business in a specific area like St Albans often moves faster than national SEO, because competition is lower and Google can verify your location signals more quickly.

Our SEO service covers everything: technical SEO (site speed, crawlability, structure), on-page optimisation (content, headings, meta data), local SEO (Google Maps, citations, NAP consistency), content strategy and link building.

You get a full monthly report showing keyword rankings, traffic, and what we did that month — no black boxes.

We track keyword rankings, organic traffic, Google Search Console impressions and clicks, and most importantly — leads and enquiries from organic search. We set up proper tracking from day one so you can see exactly what SEO is contributing to your business.

Yes — Google Ads stops the moment you stop paying. SEO builds an asset that keeps generating leads for free. The two work really well together: Ads for immediate leads while SEO builds in the background. Over time you can reduce ad spend as organic traffic grows.

No — and anyone who does is not being honest with you. Google controls the rankings, not us. What we can guarantee is that we'll apply every proven technique to improve your visibility, we'll be transparent about progress, and we won't lock you into a long contract if results aren't coming.

Local SEO focuses on ranking for searches in a specific geographic area — "plumber in St Albans" rather than just "plumber". It involves Google Maps optimisation, local citations, and location-specific content. For most local businesses, local SEO is more valuable than general SEO because it targets people who are ready to buy right now in your area.

Google Ads can generate leads from day one of going live — this is what makes it different from SEO. Once campaigns are built and approved, your ads start showing to people actively searching for your service immediately.

The first 2–4 weeks is an optimisation period where we gather data and improve performance, so results typically get better over time.

We recommend a minimum of £500/month in ad spend to generate meaningful data and results. Below that, the budget gets spread too thin to compete effectively.

This is separate from our management fee. We'll always be clear about how much is going to Google vs how much is our fee.

We manage everything — campaign setup, ad copy, keyword targeting, bid management, landing pages and ongoing optimisation. You just need to be available for a monthly catch-up and to answer the phone when the leads come in.

Most wasted Google Ads spend comes from poor keyword targeting, bad match types, no negative keywords, and sending traffic to a weak landing page. We audit all of these before spending a penny.

We also set up proper conversion tracking so you can see exactly which ads are generating calls and enquiries — not just clicks.

Yes — always. Your Google Ads account is set up in your name and you have full access at all times. If you ever stop working with us, the account and all its data stays with you. We'd never hold your account hostage.

A standard 9-page website typically takes 3–5 weeks from kick-off to launch, depending on how quickly you can provide content and feedback. We keep the process straightforward with clear milestones so there are no surprises.

We build on WordPress with Elementor — the world's most popular CMS. This means your site is easy to update yourself, thousands of developers can work on it in the future, and it's fully SEO-friendly from day one.

We don't build on proprietary platforms that lock you in.

100% yes. You own everything — the domain, the hosting account, the WordPress install and all the files. We don't retain any ownership. If you want to move to a different developer after we're done, you can take everything with you.

Yes — every website we build is SEO-ready from day one. That means fast load times, proper heading structure, meta data, schema markup, mobile optimisation and clean code that Google can crawl easily. It won't rank overnight, but it won't be fighting against itself either.

Yes — we build with Elementor which has a visual drag-and-drop editor. You can update text, images and basic layout without touching any code. We also provide a handover session and basic training so you're confident managing it yourself.

Our SEO packages start from £300/month for Google Maps only, up to £750/month for our full local SEO package. The right package depends on your goals, competition and budget — we'll recommend the right fit on your free call.

Our standard 9-page WordPress website is £1,800 one-off. This includes design, development, on-page SEO setup, mobile optimisation and a handover session. Larger or more complex sites are quoted individually.

Our standard 9-page WordPress website is £1,800 one-off. This includes design, development, on-page SEO setup, mobile optimisation and a handover session. Larger or more complex sites are quoted individually.

For website builds we typically take a 50% deposit upfront and 50% on completion. For monthly services you're billed at the start of each month. If you'd like to discuss a different arrangement just let us know — we're flexible for the right clients.

No setup fees and no hidden costs. The price we quote is the price you pay. For Google Ads, we're clear about separating our management fee from your ad spend so you always know exactly where your money is going.

After signing up, we kick off with an onboarding call to go through your business, goals, target customers and any existing marketing. We then carry out a full audit of your website and current visibility, and put together a 90-day plan. Most clients are fully onboarded within the first week.

You get a clear monthly report covering keyword rankings, organic traffic, Google Search Console data, and for Ads clients — spend, clicks, conversions and cost per lead. We send it at the start of each month and always follow up with a summary of what we did and what's planned next.

You'll deal directly with the people actually doing the work — not a sales person or account manager who then passes you to a team you've never met. We're a small, focused team which means better communication and accountability.

For Google Ads — within days. For SEO — 3 to 6 months for meaningful movement, depending on your competition and starting point. For website design — leads from day one of launch if the site is set up properly. We set realistic expectations upfront so you're never left wondering.